Social Media Optimization (SMO) Training in Tiruvannamalai offered by Digital Vaathi has sensible knowledge as they implement their skill and expertise in daily work. Participants have the choice to select the course timings according to their availability. Each business needs to build its social network and through which they can publicize their businesses and improve their imageattractively via Social Media Optimization. In some cases,businesses use Pay per Click social advertising also.As per their need,
they choose either SMO which gives organic results whereas PPC is paid advertisement.
Social Media Optimization is an important segment of Digital Marketing. We haveskillful digital marketing trainers that help you always and through our Social Media Optimization Training you can learn how to build a social media profile for business on different social media platforms like Facebook, Instagram, Twitter, YouTube, LinkedIn, etc.
SMO training classes are handled bytalented professionals, and the curriculum is also crafted by them who are currently working as professionals in the Digital Marketing platform. Through them, you can feel hands-on experience, and how to go through case studies. Our SMO training course at Digital Vaathi is specially designed which meets the contemporary industry requirement.
Who Can Attend this Training Course?
• Fresher’s& Students
• Working Professionals
• Freelancers
• Marketing Consultants
• Aspiring Marketers
• Social Media Advertising Agencies
• Corporate Media Companies
Significance of Social Media Optimization (SMO)
Therefore, if you want to get the best out of SMO you need to furnish your contents as relevant as possible. The more it is shared and reached to the targeted audience, the higher rank it attains in search engines.
• Safeguards stable presence on the web
• Increases the traffic on your digital platform
• Lead generation
• Progresses Search engine ranking
The following topics will be taught through this SMO course.
• How to build and develop a Facebook account, Linked In, YouTube, and other Social Media platforms.
• How to gain a lead and maintain a good rapport with clients
• How to get legit likes and shares.
• How well advertising plays a vital role in social media
• How to do marketing through Google.
• How to craft videos and images for advertising and boost the brand name.
• How to progress a social media strategy that suits the business.
Marketing v/s Sales
Marketing Mix and 4 Ps
What is Digital Marketing
Inbound vs Outbound Marketing
Content Marketing
Understanding Traffic
Understanding Leads
Strategic Flow for Marketing Activities
Profiles and Pages
Business Categories
Getting Assets Ready
Creating Facebook Pages
Page Info and Settings
Facebook Page Custom URL
Invite Page Likes
Featured Video
Pin Post and Highlights
Scheduling Posts
Facebook Events
Reply and Message
Facebook Insights Reports
Competitor's Facebook Page
Ban User on Facebook Page
Connect with Twitter
Organic v/s Paid
Defining Ad Objective
Performance Matrix
Ad Components
Designing Creative Image
Facebook Ad Structure
Setting Up Facebook Ad Account
Create Ad - Targeting
Create Ad - Budgeting
Create Ad - Creative
Content and CTA
Boosting Page Posts
Page Promotion
Video Promotion
Similar Ads and Audiences
Tracking Pixels Code
Remarketing - Website Visitors
Custom Audiences - Look Alike
Custom Audience - Saved Group
Managing and Editing Ads
Ad Reports and Ad Insights
Billing and Account
Facebook Business Manager
People, Pages and Roles
Ad Accounts Configurations
Ad Agencies and Assigning
Shared Login for FB Business A/c
Power Editor - Most Advance
Email Targeting on Facebook
Facebook Offers
CTA on Page
Posts for Location
Save Time with Third Party Tools
Case Studies
LinkedIN - The hub of B2B Networking
Creating LinkedIN Account
Updating Contact Information and Links
Designing Profile and Summary
Managing Connections
Advance Searching
Who Viewed Your Profile
Endorsements - Publishing and Receiving
Creating LinkedIN Company Page
Updating Products and Services Marketing on Twitter & Pinterest
